iRobot, the giant of floor cleaning robots, recently held a new product launch in Shanghai, China, to introduce the iRobot Roomba i3+/i4+ floor cleaning robots to Chinese customers.
This new product features several highlights: a sleek exterior design, intelligent planning and navigation with the Clean Base™ automatic dust collection system that empties trash on its own, and a rich personalized cleaning experience powered by the iRobot Genius™ home intelligence platform.
These products iRobot Roomba i3+/i4+ have been or will be opened for pre-sale in Chinese e-commerce platforms, priced from 1999 CNY（310 USD）, for which Chinese netizens have issued a mockery of such products.
“Once the Scooba, Roomba, Braava users, domestic sweeper explosion, no longer care about iRobot.”
“lol, it’s not as good as Xiaomi.”
It’s true that smart floor sweepers in China have grown rapidly in recent years, with products like Ecovacs and Roborock giving Chinese consumers a great experience and being cheaper than brands like iRobot, so it’s completely understandable that these new products have not been well received by users since they went on sale.
In China, the market has been dominated by brands like Xiaomi, Roborock and Ecovacs.Especially the promotion of Internet giants like Xiaomi has led to more and more Chinese families using such smart products.
Due to the huge market size in China, several specialized companies can be incubated, and at the same time, a large amount of capital has entered the industry to further promote the progress of research and development and production of these products, allowing Chinese users to enjoy high-end products at a very low price, which is very difficult to see in other countries.
There is no price advantage for such products （iRobot Roomba i3+/i4+） in the Chinese market, and iRobot is not a strong brand in China, it is not Apple or Tesla.